Events

Allison Tandy survey - Attitudes to Fairtrade

Allison Tandy report - 2006

In 2006. Allison Tandy did a survey of the knowledge of Fairtrade in Jersey, asking a sample of people at several local supermarkets. It was part of her course at Highlands College.

Here are some of her findings

Need for brand name and taste are ahead of ethics in deciding to purchase.

Lower recognition of logo, but 76% understand its meaning

The Big Swap in King Street

During Fairtrade Fortnight 2010, a stall was set up outside M &S, King St to encourage passers-by to agree to change at least one of their regular brands for a Fairtrade brands. A particualr focus was on tea, with a large tea mug as a visual aid.

Fairtrade chocolate (kindly supplied bythe Co-op) was available to tempt people to stop. Over 100 pledges were obtained in Jersey, over 1 million in the UK during the Fortnight.

Divine visit to Oxfam Shop

On March 1st, 2010, two members of Kuapa Kokoo visited the Oxfam Shop. Their cooca beans are made into Divine Chocolate, sold by the shop. Comfort and Kojo are shown with manager Hazel Forrest.

Trade Show - April 2009

We were particularly pleased to meet a number of students from the catering section at Highlands to pass on the Fairtrade message to our future chefs. Thanks to Easenmyne for sponsoring this stall.

Go Bananas - March 2009

The challenge was to get a world record for the number of Fairtrade bananas eaten in 24 hours, from noon on Friday March 6th to noon on Saturday 7th.

Bananas were kindly supplied by the Co-op and by Checkers. About 20 schools arranged a variety of events, including an assembly at St Clements School. Several States Departments took up the challenge and nearly 1000 were eaten by passers-by outside M&S on the Saturday morning. Over 4800 were eaten in Jersey to be part of the national total of nearly 500,000. Jersey did ‘Go Bananas’ and raised over £1450 too.

West Show - July 2008

Fairtrade was part of a display by the Jersey One World Group, that included displays by Oxfam, CAFOD and Amnesty and bags produced in Tanzania. A Fairtrade hamper, provided by the Co-op, was raffled each day.

Foire de Jersey - May 2008

Fairtrade was part of a display by the Jersey One World Group, that included displays by Oxfam and a video 'Message in the waves' about the damage of discarded plastics. Fairtrade hampers, provided by the Co-op, were raffled each day. There was a good level of interest in the stall.

Fairtrade Fortnight 2008 + Shared Interest with Vicky Bhogal

A group from Shared Interest came to Jersey and held seminars with economics students in Schools. Manager Patricia Alexander is shown with students at Victoria College. A Fairtrade dinner for supporters was held at the Hampshire Hotel. Shared Interest provides finance for groups to become Fairtrade producers.

Hilary Jeune Visit in June 2007

Hilary is Policy Officer at the Fair Trade Advocacy Office, supported by FLO (Fairtrade Labelling Organisation), IFAT (International Fair Trade Association) NEWS (Network of European World Shops) and EFTA (European Fair Trade Association). She and one other person have to put the case for Fair Trade against a large number of business and Government lobbyists. She spoke to a meeting of the Jersey Fairtrade Island Group in May.