Allison Tandy report - 2006

In 2006. Allison Tandy did a survey of the knowledge of Fairtrade in Jersey, asking a sample of people at  several local supermarkets.   It was part of her course at Highlands College.

Here are some of her findings

    Need for brand name and taste are ahead of ethics in deciding to purchase.

    Lower recognition of logo, but 76% understand its meaning

    71% had bought Fairtrae products, coffee then bananas and chocolate

    Most buy at the Co-op. 

      Few ask about FT at cafes.

      There is a need for stories of people benefitting from Fairtrade.

    There is promotion material in the Co-op but not in other shops outside Fairtrade fortnight.

    Most people got awareness through shopping

Among her recommendations were taster sessions to introduce people to Fairtrade.